灵思美妆彩妆系列整合营销线上传播方案---QC成果报告.pptx

;;;Competition Product –Estee Lauder;Competition Product –Bobbi Brown;Competition Product –M.A.C;;产品力;头部KOL;Communication Strategy;#敢发光 不发黄#;Content Angle;;;;;Competition Brand -NARS;;;; ;BIG IDEA;;Platform Strategy;KOL Pyramid;;;;;;Brief Demo;;;Competitor Analysis;;;;;;;;;;Kiehl’s Analysis;;;Grass Seeding Plan;;;;正式亮相阶段;;;;;;;;;;Platform Analysis;;;KOL Analysis;如何达成KOL触达与转化;多种KOL深度合作方式;优质IP资源引爆流量;Competitor Analysis;Lancome;Lancome;Competition Product -Estee Lauder;Competition Product -Estee Lauder;Competition Product -SK-II;Competition Product -SK-II;Competition Product -Shiseido;;;Lancome;TIMELINE;Competition Product -Estee Lauder;Competition Product -Estee Lauder;Competition Product -Lamer;Competition Product -Lamer;;TA Analysis;TA Analysis;小结;KOL Strategy;Strategy1：建立KOC系统;Strategy2：发展KOL成为品牌好友;Strategy3：KOL与品牌共创内容;KOL Pyramid;2019 Plan;2019 PLAN;2019年下半年;;;;;;;;;;;mr星博;;;专业科普敏感肌知识 精准TA人群;;;