战略管理和竞争性.pptx

Strategic Management and Strategic Competitiveness;;Important Definitions;Important Definitions;Important Definitions;;;;超競爭;Strategic Flexibility策略彈性;Strategic Flexibility;1. Strategy dictated by the external environments of the firm (what opportunities exist in these environments?) 2. Firm develops internal skills required by external environment (what can the firm do about the opportunities?);Four Assumptions of the I/O Model;Four Assumptions of the I/O Model;;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;1. Strategy dictated by unique resources and capabilities of the firm (what can the firm do best?) 2. Find an environment in which to exploit these assets (where are the best opportunities?);1. Identify the firm’s resources-- strengths and weaknesses compared with competitors;2. Determine the firm’s capabilities--what it can do better than its competitors;Four Attributes of Resources and Capabilities (Competitive Advantage);;Core Competencies are the basis for a firm’s;3. Determine the potential of the firm’s resources and capabilities in terms of a competitive advantage;4. Locate an attractive industry;5. Select a strategy that best allows the firm to utilize its resources and capabilities relative to opportunities in the external environment;Resource-based Model of Above Average Returns;Strategic Intent Mission;Groups who are affected by a firm’s performance and who have claims on its wealth;;;;Stakeholder Involvement;;利益關係人影響分析;淡江大學的利益關係人分析;策略;策略管理程序;Honda Moter Co.;突現程序;意圖策略與突現策略;9、有时候读书是一种巧妙地避开思考的方法。7月-217月-21Friday, July 23, 2021 10、阅读一切好书如同和过去最杰出的人谈话。04:26:0404:26:0404:267/23/2021 4:26:04 AM 11、越是没有本领的就越加自命不凡。7月-2104:26:0404:26Jul-2123-Jul-21 12、越是无能的人，越喜欢挑剔别人的错儿。04:26:0404:26:0404:26Friday, July 23, 2021 13、知人者智，自知者明。胜人者有力，自胜者强。7月-217月-2104:26:0404:26:04July 23, 2021 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。23 七月 20214:26:04 上午04:26:047月-21