品质机能展开法(QFD)VS研发管理(RD) .pptx

Quality Function Method VS RD managementWhat is QFD?Benefits of QFDQFD MethodologyThe Four Phases Product Planning Design Deployment Manufacturing Process Planning Production PlanningManaging the QFD ProcessWhat is QFD?= QFDHINSHITSUKINOTENKAIQualityFeaturesAttributesQualitiesDeploymentDiffusionDevelopmentEvolutionFunctionMechanizationQFD from the Japanese -Quality Function Deployment - “Customer Driven Product / Process Development”Definition of Quality Function Deployment :There is no single, right definition for QFD; this one captures its essential meaning:A system for translating customer requirements into appropriate company requirements at each stage from research and product development to engineering and manufacturing to marketing/sales and distributionPrerequisites to QFD are ‘Market Research’ and ‘VOC gathering’. As QFD is the process of building capability to meet or exceed customer demands, understanding the market, knowing the various customer segments. what each customer segment wants, how important these benefits are, and how well different providers of products address these benefits are some of the key precursors to a successful QFD. These are prerequisites because it is impossible to consistently provide products / services which will attract customers unless you have a very good understanding of what they want.Why was QFD developed?QFD was developed in Japan in the late 1960s by Professors Yoji Akao and Shigeru Mizuno.The Professors aimed at developing a quality assurance method that would design customer satisfaction into a product before it was manufactured. Prior quality control methods like Ishikawa were primarily aimed at fixing a problem during or after manufacturing. Key Rationale:1 Customers are our number one concern. Satisfied customers keep us in business. Therefore, we must have an excellent understanding of their needs.2 Proactive product development is better than reactive product development. QFD can help a company move toward