我的工作是为在英国的斯柯达品牌制定计划和管理公关策....pptxVIP

BEC-II Unit 4b;Objectives:;What is public relations? ;Explanation ;4. the heart of the organization. 组织的核心 5.Our objective is to give an accurate picture of the company, its brands and what it believes in. 我们的目标就是准确树立公司的形象，公司品牌以及公司的信仰。;6. PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public. 从另一方面来说，公关则更加关注在公司与公众之间建立并维系一种友好的关系和相互理解。 7. In PR you have to build long-term relationships with your journalists because you work with them on a regular basis and trust is absolutely essential. 在公关部，你要与记者们建立一种长期的关系，因为你要经常与他们合作，而相互信任是必不可少的。;The benefits of good PR ;Step 2 Check the answers and listen to the dialogue again. Step 3 Finish the multiple-choice questions and check the answers. Step 4 Explain some language points and difficult sentences.;Language points ;3. when we re-entered the UK marketplace with a mew model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. 1995年，当我们以费雷西亚车型重新打入英国市场时，我们高度重视广告宣传，包括国内广告到各展示厅销售点的广告材料。 4. so ,our job was to communicate the quality of Skoda to the motoring press. 因此，我们的任务是向汽车报界宣传斯柯达的产品质量。;5.??You certainly won over the press. 你们当然赢得了报界。 6.Skoda recently came top of a major consumer magazine’s annual survey of owners. It’s the biggest customer satisfaction survey of this kind in the UK-based on over 40,000 car owners. 在最近一家消费者杂志举办的对汽车拥有者的年度调查中，斯柯达获得了第一的名次。这是在英国举行的对40000名汽车拥有着进行的同类调查中规模最大的顾客满意度调查。;7.??The results of the survey made the evening news on national TV… 调查结果上了国内电视台的晚间新闻 make 意为“因有某特点或品质而成为” “可转变为” “适宜作…” e.g. He will make a fine teacher. This magazine makes pleasant reading. 这份杂志是富于乐趣的读物。;8. And that’s the real enjoyment for me, seeing my ideas having a clear effect on the forward direction of the brand. 真正使我感到快乐的，是看到自己的观点对品牌的发展起着明显的作用。 ;9. It’s down to me to sort out any problems…. 安排由我负责处理各种问题 down adj. “已安排