【信任度】2021年爱德曼信任度调查中国报告-爱德曼x清华大学_市场营销策划2021_市场研报合集7.pptx

21st ANNUAL EDELMAN TRUST BAROMETERGeneral Online PopulationInformed Public500 respondents in U.S. and China;100 respondents in Nigeria;200 in all other countriesRepresents 17% of total global population Must meet 4 criteria:1,150respondents per countryMethodologyAges18+All slides show general online population data unless otherwise noted?College-educatedIn top 25% of household income per age group in each countryReport significant engagement in public policy and business newsOnline survey in 28 countries* 33,000+ respondents2021 Edelman Trust Barometer fieldwork conducted from Octobe