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WHY are we all Networking?WHY NETWORKING?TO GET MORE CUSTOMERSWe all NEED a Consistent and Ever-Growing Steady Stream of New Customers so we can build our business and make the amount of money we’ve convinced ourselves that we deserve.ABOUT MEFor the last 20 years my sole occupation has been about “Getting Customers” for my clients.In some cases I was responsible for running and managing their entire marketing system and campaigns.In other cases I was a consultant or coach in either Internet Marketing or Business Networking.MARKETINGAfter working with hundreds and hundreds of marketing networking clients, generating thousands of leads, referrals and sales, marketing all kinds of products and services, I came to a realization that merged from asking a very basic question to myself… What is the essence of Marketing? The word Marketing is very AbstractSearch Engine Marketing - Social Media Marketing - Video MarketingAdvertising: Radio, Television, PrintFace-to-Face Marketing - Networking - Referrals - SalesWHAT IS THE ESSENCE OF MARKETING?The Essence of Marketing is... Getting CustomersIn my experience, the most powerful form of marketing is...Face-to-Face - Referrals - NetworkingGETTING CUSTOMERSTo be truly successful at getting customers you have to FIRST… be able to do 3 things extremely well:1) You must understand how to TRIGGER your Prospects Attention…2) How to get your prospect Focussed and Engaged…3) How to create curiosity in the mind of your prospect… so they want to know moreTHE KEY TO A GREAT PITCHThe KEY is PsychologyUnderstanding how the Human Psychological and Emotional Systems Work.Understanding how human’s really make decisions.RATIONAL?Are Human’s RATIONAL?Are YOU RATIONAL?Buying decisions are rarely logical or rational - even though the mind truly believes they are.The PERFECT Psychological Model- - - -HOW DO HUMANS REALLY MAKE DECISIONS?Dr. Paul D. MacLean - NeuroscientistDeveloped a model called The Triune Brain Model.An?evolutionary model that