品牌形象与个性写真.pptxVIP

Revised Brand Audit Questions修正后的品牌检验问题;Thinking about the feelings and emotions the brand evokes in you … 想象一下这个品牌给你带来的感受和情绪…… What specific feelings and emotions do you experience in connection with using this brand? 当你和这个品牌有联系时，你体验到那些特别的感受和情绪？ What personal memories, experiences or associations does this brand bring to mind? 这个品牌让你回忆起哪些个人的记忆、体验或联想？ What does this brand do for you in your life that other brands don’t? 这个品牌在你的生活中做了哪些其他品牌无法做的事情？ what unique contribution does it make? 它带来哪些独特的地方？ what special perspective does it give you about using the category? 它带给你哪些有关试