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Unit 1
Communication Across Cultures
Reading I
Intercultural Communication :An Introduction
Comprehension questions
1. Is it still often the case that “everyone ?s quick to blame the alien ”
in the contemporary world?
This is still powerful in today cial and political rhetoric. For instance, it is not uncommon in‘s so
today ‘s society to hear people say that most, if not all, of the social and economic problems arecaused by
minorities and immigrants.
2. What ?s the difference between today ?s intercultural contact and that
of any time in the past?
Today ‘s intercultural encounters are far more numerous and of greater importance than in any time in
history.
3. What have made intercultural contact a very common phenomenon
in our life today?
New technology, in the form of transportation and communication systems, has acceleratedintercultural
contact; innovative communication systems have encouraged and facilitated culturalinteraction;
globalization of the economy has brought people together; changes in immigration patterns have also
contributed to intercultural encounter.
4. How do you understand the sentence “culture is everything and
everywhere ”?
Culture supplies us with the answers to questions about what the world looks like and how we live and
communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is
omnipresent.
5. What are the major elements that directly influence our perception
and communication?
The three major socio-cultural elements that directly influence perception and communication are
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