战略管理起源 .pptxVIP

Chapter 1 The Nature of Strategic Management;Chapter Objectives;What is Strategic Management?;Mintzberg(1979):Strategy is a mediating force between the organization and its environment: consistent patterns in stre-ams of organizational decisions to deal with the environment. Quinn(1980): a strategy is the pattern or plan that integrate an organization’s major goals, policies, and action sequence into a cohesive whole Prahalad(1993): strategy is more than just fit and allocation of resources. It is stretch and leveraging of resources. Teece(1994): the essence of strategy is the searc