企业战略管理_第5章.pptxVIP

Chapter 5Strategies in Action;Chapter Outline;Chapter Outline (cont’d);Chapter Outline (cont’d);Chapter Outline (cont’d);Strategies for taking the hill won’t necessarily hold it. – Amar Bhide;Strategies in Action;Results expected from pursuing certain strategies Strategies represent actions to accomplish long-term objectives;Long-Term Objectives;Long-Term Objectives;Long-Term Objectives;Varying Performance Measures by Organizational Level;Financial vs. Strategic Objectives;Financial vs. Strategic Objectives;Financial vs. Strategic Objectives;Not Managing by Objectives;The Balanced Scorecard