《营销英语》电子教案 Ch11.pptVIP

Chapter 11;Road Map: Previewing the Concepts;What is a Distribution Channel?;Why are Marketing Intermediaries Used?;A Distributor Reduces the Number of Channel Transactions (Fig. 11-1);Contact;List and briefly discuss the marketing channel functions that are involved in completing and fulfilling transactions. Which functions apply most in each of the following situations? A retailer puts in a rush re-order for a needed Christmas item that is in short supply. An Internet marketer seeks ways to identify and contact its market. ;Number of Channel Levels (Fig. 11-2);Channel Behavior Organization;Conventional Distribution Channel Vs. a Vertical Marketing System (Fig. 11-3);Corporate VMS Common Ownership at Different Levels of the Channel i.e. Sears;Contractual VMS;Innovations in Marketing Systems;Hybrid Marketing Channel (Fig. 11-4);Changing Channel Organization;Analyzing Consumer Service Needs; Intensive Distribution ;Decide which distribution strategy--intensive, selective, or exclusive--is used for the following products, and why: Piaget watches, Acura automobiles, Snickers candy bars.;Selecting Channel Members;Marketing Logistics and Supply Chain Management;Supply Chain Management (Fig. 11-5);Goals of the Logistics System;Inventory When to order How much to order Just-in-time;Rail Nation’s largest carrier, cost-effective for shipping bulk products, piggyback;Integrated Logistics Management;Toys “R〞 Us Partner;Rest Stop: Reviewing the Concept