2016香啡缤中国一号店开业策划案.pptVIP

Proposal for the Coffee Bean’s China 1st store Opening Ceremony Prepared by ECE-GROUP Communications Table of Content O verview V isual D igital C oncept E xperience M edia C ase study C ooperation O Event Name：Coffee Bean’s 1st store Opening Ceremony in China Store Open Date：2016.1.12 Event Date：2016.1.15-17 Event Venue：Daning Shopping Center, Shanghai verview C When the other coffee brand communicate lifestyle, art and etc., Coffee Bean emphasis “have fun” 当其它咖啡品牌在宣传生活方式、艺术或者人文的时候，Coffee Bean强调的是“有趣” oncept NOT COFFEE, IS FUN! C The fun is to let you find your fun in life in city, and j