参考文稿案例成果微经ch3.pptxVIP

Chapter 3: Consumer Behavior;CONSUMER’S PREFERENCE;;;Basic Assumptions about Preference;;;Indifference Curve (无差异曲线) ;;Properties of Indifference Curve;2.Indifference Curves Cannot intersect with each other.;3. Diminishing MRS (Marginal Rate of Substitution) ;Marginal Rate of Substitution (边际替代率);Diminishing MRS and Convexity;Perfect subsitutes;;Example : Car Design;Utility and Utility Function;u (F,C ) = FC;Ordinal (序数) and Cardinal (基数) Utility;Can Money Buy Happiness?;Budget Constraint;Budget (Constraint) Line;Income Change;Price Change;Example: 某种商品的消费有上限;Exercise: 某种商品的消费有补助 ;Example: 对某