消费者行为_案例专题课.pptxVIP

案例研究专题（期中大作业）;2-2;;4;5;2-6;第二部分;Deductive Research Model;因果关系的标准;变量类型与关系模型;学习目标;案例研究介绍;Case Study Research;其他定义;Usefulness of Case Studies;Criticisms of the Method;;Key Components;案例研究设计五要素;分析单元特别说明;Campbell模式对比的例子;理论发展;从案例研究推论至理论;两个推论的层级;案例研究设计示例;案例研究的设计类型;Single Case Design;选择单一案例的原因;类型一/二：单一整体性/嵌入式案例;单一案例设计易犯之错误;Multiple Case Design;Multiple Case Design;选择多重案例的优缺点;Analyzing within field and cross case data: ;多重案例的复现逻辑;多重案例复现逻辑示例;多重案例的复现逻辑;Examine not just one process story, but allowing theoretical ideas to be tested and deepened in different settings: Klarner and Raisch (2013) obtain their data from annual corporate reports of 67 European insurance companies between 1995 and 2004. They code these data into six different temporal patterns of change using an innovative multiple sequence alignment method derived from the biological sciences and then show how regularity in ongoing organizational changes is associated with performance using statistical methods. Bresman (2013) uses an interesting embedded multiple case design, focusing on two units in a pharmaceutical company, and examining learning transferred among four successive projects occurring in each unit (for a total of eight units of analysis). His inductively derived four-phase process model of vicarious learning is replicated across all his cases. Bruns (2013) replicates her model of collaborative research in two different settings involving multiple groups. Maguire and Hardy (2013) also compare two different cases of risk assessment processes, showing how both incorporated similar bundles of normalizing and problematizing practices, but how the differential ordering of these practices led to different consequences for the construction of risk. ;类型三/四 ：多重整体性/嵌入式案例;;案例研究的程序;Conducting Case Studies 1;Conducting Case Studies 2;Case Study Protocol;Pilot Case Study;六种证据来源;收敛的多重证据来源;Documents, Archives Artifacts;Interviews;Direct Observations;Principles of Data Collection 1;Principles of Data Collection 2;Pr