BU战略计划基本英文.pptx

BU Strategic Plan BasicsJune 2001This presentation contains detailed notes to the slides. If you are viewing the downloaded version, please click on Notes Page in the View menu to see both slides and commentary511246DESCRIPTION OF MATERIALSThis document was developed as a training presentation for the newly appointed business unit CEOs of an Asian family-owned conglomerateThe purpose of this document is to guide new CEOs through the basic elements of developing a BU-level strategic planThis pack includes a companion document, “BU Strategic Plan Template Book,” which provides completeness and consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as requiredWHAT IS A BU STRATEGY?A strong business concept that drives an integrated set of actions that creates value by:Creating products/services whose value exceeds the cost of providing themCapturing value from competitors, customers, distributors, suppliers, and producers of substitute products and services5. Considers trade-offs between benefit provided to customers and costs they incur3. Gives consideration to all elements of the business system2. Forces choices4. Recognizes importance of cost as competitive tool1. Recognizes dual role of creating and capturing value in all elements of business system6. Competitive7. Externally oriented, customer drivenRATIONALE FOR PROPOSED DEFINITIONA strong business concept that drives an integrated set of actions that creates value by:Creating products/services whose value exceeds the cost of providing themCapturing value from competitors, customers, distributors, suppliers, and producers of substitute products and servicesIntegrated set of actionsCOMMON ELEMENTS OF REAL-LIFE STRATEGIESMcDONALD’S EXAMPLEVision“We want to be the world’s best quick-service restaurant experience”Strong businessconcept comprising:“We will offer consistently excelle