2018年招商银行秋季校园招聘笔试真题及答案解析.docVIP

PAGE / NUMPAGES 2018年招商银行秋季校园招聘笔试真题及答案解析 第一部分英语（1-15） 一、阅读理解 Text 1 It would be all too easy to say that Facebook’s market meltdown is coming to an end. After all, Mark Zuckerberg’s social network burned as much as $ 50 billion of shareholders’ wealth in just a couple months. To put that in context, since its debut(初次登台)on NASDAQ in May, Facebook has lost value nearly equal to Yahoo, AOL, Zynga, Yelp, Pandora, Open Table, Groupon, LinkedIn, and Angie’s List combined, plus that of the bulk of the publicly traded newspaper industry. As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world, it’s no surprise to anyone who read the initial public offering (IPO) prospectus(首次公开募股说明书). Worse still, all the crises that emerged when the company debuted — overpriced shares, poor corporate governance, huge challenges to the core business, and a damaged brand — remain today. Facebook looks like a prime example of what Wall Street calls a falling knife — that is, one that can cost investors their fingers if they try to catch it. Start with the valuation(估值). To justify a stock price close to the lower end of the projected range in the IPO, say $ 28 a share, Facebook’s future growth would have needed to match that of Google seven years earlier. That would have required increasing revenue by some 80 percent annually and maintaining high profit margins all the while. That’s not happening. In the first half of 2012, Facebook reported revenue of $ 2.24 billion, up 38 percent from the same period in 2011. At the same time, the company’s costs surged to $ 2.6 billion in the six-month period. This so-so performance reflects the Achilles’ heel of Facebook’s business model, which the company clearly stated in a list of risk factors associated with its IPO: it hasn’t yet figured out how to advertise effectively on mobile devices, the number of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last q