凯捷咨询解决问题的方法与假设（英文版） .pptx

;Goals of this module;;;;Defining the issue is the first step in the journey to final recommendations;Hypothesis formation ensures that our analysis is focused on our client’s problem;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Monday, July 19, 2021 10、市场销售中最重要的字就是“问”。02:40:0902:40:0902:407/19/2021 2:40:09 AM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2102:40:0902:40Jul-2119-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。02:40:0902:40:0902:40Monday, July 19, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2102:40:0902:40:09July 19, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。19 ??月 20212:40:09 上午02:40:09七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 212:40 上午七月-2102:40July 19, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/19 2:40:0902:40:0919 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。2:40:09 上午2:40 上午02:40:09七月-21 ;;A hypothesis should identify not only the issue but also the cause and the impact;;The Basics - Problem Solving Approach;DEFINE THE PROBLEM;Source: Barbara Minto, “The Pyramid Principle”.;;Define and Structure the Problem;“If you don’t know where you are going, any road will take you there.” -Anonymous;In structuring a problem, break it into smaller, easier-to-handle components AND start with the right definitions;"Mutually Exclusive and Comprehensively Exhaustive";Divide;Head Hurts;Store is within shopping radius;Account type;Exercise 1 — Kmart vs. Wal*Mart: define and structure Kmart’s business problem;Exercise 1 —define and structure Kmart’s problem: first step is to logically organize the facts;Exercise 1 —define and structure Kmart’s problem: second step is to iterate to drive insight creation;Exercise 4 — summary performance data for a credit card issuer… what’s the problem?;;Develop a Hypothesis;Explicitly ties your analysis to your problem definition;Source: Barbara Minto, “The Pyramid Principle”.;DEVELOP A HYPOTHESIS ;DEVELOP A HYPOTHESIS ;DEVELOP A HYPOTHESIS ;Summary