原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
- 4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
- 5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传，每下载1次， 网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Chapter 5Competitive Rivalry and Competitive DynamicsMichael A. HittR. Duane IrelandRobert E. Hoskisson?2003 Southwestern Publishing CompanyThe Strategic Management ProcessChapter 2The ExternalEnvironmentStrategic IntentStrategic MissionStrategic InputsChapter 3The InternalEnvironmentStrategy ImplementationStrategy FormulationChapter 4Business-LevelStrategyChapter 5Competitive Rivalryand CompetitiveDynamics Chapter 10CorporateGovernanceChapter 11OrganizationalStructure and ControlsStrategic ActionsChapter 12StrategicLeadershipChapter 13StrategicEntrepreneurshipStrategicCompetitivenessAbove-AverageReturnsStrategic OutcomesFeedbackDefinitionsCompetitorsfirms operating in the same market, offering similar products and targeting similar customersCompetitive rivalrythe ongoing set of competitive actions and responses occurring between competitors competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantagesDefinitionsCompetitive behaviorthe set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market positionCompetitive dynamicsthe total set of actions and responses taken by all firms competing within a marketTo gain an advantageous market positionCompetitiverivalryCompetitorsThrough competitive behaviorCompetitive actionsCompetitive responsesWhat results?What results?Competitive DynamicsCompetitive actions and responses taken by all firms competing in a marketFrom Competitors to Competitive DynamicsEngage inWhy?How?個案:General Mills1995年GM總裁宣佈取消價格促銷戰術家樂氏跟進Post乘機爭奪市場次要競爭者(私有品牌)伺機大顯身手改良產品提高效率和零售商建立良好關係大廠的競爭反應減價私有品牌利潤受到壓縮而出售產品線早餐穀片市場主要競爭者—家樂氏與Post (Philip Morris旗下的Kraft)競爭手法—價格/創新產品買一送一的促銷General Mills 的問題現有競爭者潛在競爭者供應商的貨源受污染Effect of Competitive Rivalry on a Firm’s Strategies Success of a strategy is determined by:the firm’competitive actions how well it anticipates competitors’ responses to them how well the firm anticipates and responds to its competitor
文档评论（0）