XX汽车公司网站平台建设及运营推广策划方案.pdf

汽车公司网站建设及推广策划方案 目录 一、公司介绍 ····························································· 二、产品介绍 ····························································· 三、市场分析 ···························································· 1.竞争对手 ·························································· 2. 目标客户 ····························································· 3.消费者需求分析 ······················································· 四、战略目标 ······························································ 五、商业模式 ······························································ 六、运营模式 ······························································ 七、推广方式 ······························································ 八、运营策略 ···························································· 1.顾客需求 (Consumer)··················································· 2.购买的便利性 (Convenience)············································· 3.与顾客的沟通 (Commun ication) ·········································· 4.反应 （Response)······················································· 5.关系 （Relationship) ···················································· 6.回报（Results)·························································· 九、财务分析 ······························································· 十、风险预测与分析 ························································· 一、 公司介绍 旺市汽车有限公司成立于 2003 年，公司现有员工 200 余人，一直以丰田、 本田全车配件，代理欧、美、日、韩各汽配生产厂商品牌商品为主要营销产品。 经过不懈努力，旺市以良好的公众信誉、优质的营销服务、完善的物流配送，在 汽配行业树立了较高的声誉和影响力。 旺市汽配在各省自建仓储物流基地的前端服务， 成功实现了传统销售过渡到 电商营销的转型。 仓储面积超过 1.5 万平方米， 全国三级以上城市均可做到见货 付款，总部基地的沈阳更是做到全部免费送货上门。 几万种现货均配有实物相片， 加之完善的 ERP 后台服务系统，用户体验可超过登门购货。 旺市企业定位就是服务型企业，优质服务已经吸引了过万家固定购货用户， 企业在信息化建设的大量投入， 也换来了用户满意度不断提升。 今天的旺市汽车 公司既拥有意识前卫、 才能卓越的高级管理人才， 又有一大批具有团队合作精神 的专业员工。 全体旺市员工在董事长王新创提出的