一汽大众竞品工时费结项博睿vw en.pptxVIP

Survey Report on Man-hour Charges of FAW-VWs Competing ProductsDivisionSOVersion03Date2015-03-18Contents1. Project Background Objective2. Research Design Approach3. Study on Pricing Strategy4. Analysis on Survey Results5. Conclusion and SuggestionsProject Background ObjectiveFAW-VW has always topped car sales rankings in China, but it also faces fierce competition from competing products and external marketsFAW-VW has a excellent market performance, but it also faces keen challenges. With continuous decreasing profit of new cars, after-sale market is becoming the new profit growth point.Aft