新加坡新加坡河两岸改造规划singaporeriverpresentation.pptxVIP

新加坡新加坡河两岸改造规划SingaporeRiverPresentation会计学VISIONTo revitalize and redevelop the Singapore River as an Iconic 24 hour river precinctTARGET MARKETThe primary high earning tourist customer: Yuppies Singles DINKS PMEBS ASEAN ExplorersSingapore Tourism Board 2015 ObjectivesWider City Development ObjectiveTriple Tourism IncomeDouble Annual VisitorsNatural River themeCalm, relaxing, park likeGreen, sculptures, shadeEntertainment 24 hourCommercialExciting, Fun, Trendy Bright, CulturalRIVER OF LIFESupporting lifestyle diversity around the clockCELEBRATION RIVEREmbracing and celebrating the rich cultural diversity heritage of the city RIVER OF LIGHTAn animated night-time canvas symbolizing the energy and vibrancy of the river precinctsRIVER OF CREATIVITYEver changing, cutting edge, trendySingapore River District MasterplanProject ProposalsShort-term DevelopmentBrandingCommunications StrategyEventsTransportationBusiness StrategyBoat Quay District ObjectivesEnhance evening market Increase weekend and daytime activityAttract DINKs, PMEBs, ASEAN explorers and yuppiesExplore livelier use of area not adjacent to riverBoat Quay Nightly Light Show “Where the night begins”Boat Quay / CBD LightingBeforeNight SpectacularBridge LightingUnderpass LightingEmpress Place Garden + Plaza + CafeRiver Art Wall Feature Deck and Pool Annual Art installationWATERRIVER ARTCreative Industry Redevelopment DistrictWater Garden DistrictRobertson Quay Café Promenade with Public Arts ShowcaseSingapore River District MasterplanApril 6 2006Project ProposalsShort-term TransformationBrandingCommunications StrategyEventsTransportationBusiness StrategyThe Singapore River District Brand IdentityAbstract, wave-like patterns forming a circle. References to batik, papercuts, etc. Energetic, with everything coming to a head in the middle. The idea of the Singapore River being at the crossroads of Singapore .Singapore River District MasterplanProject ProposalsShort-term TransformationBrandingCommunications Str