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ANSOFF MATRIX TEMPLATE MS-Excel, MS-PowerPoint and MS-Word Templates User Guide The Ansoff Matrix is used as an analysis tool to look at growth strategies by analysing markets and products. The Ansoff Matrix Excel template can be used to graphically represent the results of the analysis and uses only standard Excel features. It uses MS-Excel 2003 or a later version of Excel. The Ansoff Matrix Word template can be used in any Word document and edited within Word. It uses MS-Word 2003 or a later version of Word. The Ansoff Matrix PowerPoint template can be used in any PowerPoint presentation and edited within PowerPoint. It uses MS-PowerPoint 2003 or a later version of PowerPoint. . 7/11/2011 © Copyright The Business Tools Store 2010 P a g e | 1 7/11/2011 ANSOFF MATRIX TEMPLATE MS-Excel, MS-PowerPoint and MS -Word Templates User Guide 1 INTRODUCTION The Ansoff Matrix is used as an analysis tool to look at growth strategies by analysing markets and products. The Ansoff Matrix Excel template can be used to graphically represent the results of the analysis and uses only standard Excel features. It uses MS-Excel 2003 or a later version of Excel. The Ansoff Matrix template can be used in any Word document and edited within Word. It uses MS-Word 2003 or a later version of Word. The Ansoff Matrix is a tool that helps businesses decide their product and marketing strategy. Ansoff Matrix focuses on the organization’s present and potential products and markets. It allows the company to identify four different growth strategies. The output from the Ansoff Product /Market matrix is a series of suggested alternative product and market strategies. The Ansoff matrix provides four different strategy options:  Market Penetration is the strategy where the