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1.1 Research Background
There was a film named Kung Fu Panda shown in the Chinese
Culture Festival
in 2008. It received continuous attention,
not
only in the North America, but also in China. Since its first
run, it
gained an unprecedented
box office.
The film
became the
first
cartoon
movie whose box office
went over a hundred million
and took over
the
position
of The Lion King,
also making it
the
new No.1 cartoon
movie in
inland
market.
It
caused the
cultural
exchange and the collision
between the China and Western world.
Because of
factors
like cultural
difference,
a foreign
fi
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