文学历史军事艺术 - 日本动漫产业动态外文原文.pdfVIP

Indu s trial R eport (C) JETRO Japan Econ omic Monthly, June 2 005 Japan A nima tion Indus try Trends Japan ese Economy Division Summary Japanese animation is in th e spotlight not only in Japan, bu1 overseas as we ll. Amid an expanding domesti c market for fi lms, television and videos, Japane.~e animation film producers have also 比en turning their eye.~ toward overseas markets. Al the same time, new develop ments have been seen in terms of diversi ficd fund ing meth ods for film produ ction. Against this background, the Japanese animation indLL~try is working hard to deal with shortages in eertain human-n心urce skills, reductions in domestic filrn-prodoetion site.~ and the ehallenge of expanding operations overseas 1. M arket O ver view Japanese Animation Market in 2004 The talk of th e Japan animation market in 2004 was Studio Ghib lis smash h it, H owls Moving Ca.~tle, the studios first new re lease in three years, which opened in November, Director Hayao Miyazaki s work exceeded 10 million viewers in j ust 44 days, faster than any movie in Japan Its popul ari ty cont inued thereafter, with viewers ris ing to 14,23 million as of March 8, 2005, breaking th e mark set by Miyazaki s Princess Mononokc and placing it number two in Japanese fi lm history The question now is how close it will get to Japans all一time record of 23 5 million set by Spirit ed Away. Howls Moving Ca~tle has also been shown in South Korea and other countri es, including 60 citie.~ across the U.S . beginning in June 2005. Market En vironment Japane.~e animation (animc) has been acclaimed worldw ide for its original, Japan-based culture and content, to the extent that it is called Japanimation. D irector Mamoru Oshii s animated film Innocence was no