我国旅游电子商务的发展与对策研究.docVIP

我国旅游电子商务的发展与对策研究 ———————————————————————————————— 作者： ———————————————————————————————— 日期： 摘 要 随着以计算机技术和现代信息技术为根底的信息产业的迅速开展，人民生活质量不断提高，旅游业显示出蓬勃的生机，而互联网的兴起给旅游业带来了新的契机，电子商务被广泛应用于旅游业。中国旅游业与电子商务结合成为一种必然的趋势。旅游电子商务作为一种新兴的商务模式以其高效率、低本钱等优势正在迅速兴起，它既是旅游产业开展的重要方向，也是旅游企业参与围际竞争的重要手段。它为我国旅游市场的开展既带来了重大的机遇也带来了严峻的挑战。 本文以旅游电子商务为研究对象，主要介绍了旅游电子商务的概念、特点、开展的必然性、优势以及旅游电子商务在我国的开展状况，在对我国旅游电子商务的开展现状在开展中存在的问题进展分析的根底上，提出了我国旅游电子商务未来开展的对策。 关键词：旅游电子商务 开展现状 存在问题 开展对策 Abstract With Chinas social and economic development, peoples living quality enhances unceasingly, tourism shows flourishingly vitality, the rise of the Internet and popularization, Chinas tourism and e-commerce combined with became a kind of inevitable trend. Tourism electronic commerce as a new business model for its high efficiency, low cost and other advantages are rapid and arisen, it is an important direction of the development of tourism industry, tourism enterprises to participate in international competition is an important means in. It is Chinas tourism market development brings great opportunity has also brought severe challenges. This article Based on tourism e-commerce as the research object, mainly introduced the tourism electronic commerce concept, the characteristic, the development of inevitability, advantages and tourism electronic commerce in our country development situation , based on the analysis of the problem in our country tourism e-commerce development, the future development countermeasures are proposed. Keywords: tourism e-commerce development status existing problems development countermeasures 目 录 TOC \o 1-3 \h \z \u 摘 要 I Abstract II 目 录 III 绪 论 1 1 旅游电子商务概述 2 1.1 旅游电子商务的概念及特点 2 1.2 旅游业与电子商务结合的优势 2 1.2.1 简化了旅游票据和支付手段 2 1.2.2 提高了旅游信息效劳水平 2 1.2.3 促进了旅游产品的交易 3 1.2.4 满足了个性化的旅游效劳要求 3 1.2.5 降低了旅游宣传本钱 3 1.2.6 增强了旅游企业竞争力 3 2 我国旅游电子商务开展情况 3 2.1 我国旅游业的快速开展 4 2.2 网民数量迅速增长 4 2.3 旅游电子商务快速开展 4 2.3.1 市场构造 4 2.3.2 竞争格局 4 2.3.3 未来趋势 5 3 我国