众泰新能源汽车营销战略研究哎.docxVIP

— PAGE \* Arabic 1 — 众泰新能源汽车营销战略研究哎 湖北汽车工业学院科技学院毕业设计（论文）  题目：众泰新能源汽车营销战略研究  系别：经济管理学院  专业：  工商管理（汽车营销）  班级：KT853-2  学生姓名：张俊  学号：2008K530209  指导教师：李建忠   Abstract  Chinas auto industry began in 1956, has experienced 50 years of rapid development has formed a certain scale, the worlds largest auto manufacturer, the largest automotive consumer market. In the afternoon of January 12, 2012, issued by the China Association of Automobile Manufacturers, the national automotive industry production and sales data for December 2011: In December, the overall automobile production and sales were unchanged last month, does not appear in previous years, a significant increase in the production chain decreased slightly, salesa slight increase, compared with a year earlier, production decreased more significantly, a slight increase in sales.2011, automobile production and sales again to over 18 million, a record high; the rate of increase, and sales were up 0.84 percent and 2.45 percent respectively, down 31.60 percent and 29.92 percent over the previous year, and sales growth rate is the lowest in 13 years. Although the automotive industry to occupy an increasingly important position in the national economy. Oil energy supply and demand, will be increasingly high cost of car use, forcing the traditional auto industry sales growth greatly reduced.  The state encourages the development of new energy vehicles, increased use of natural gas, changes in energy structure. In February 2006, the State Council issued the national long-term science and technology development plan (2006-2020) to low-power and new energy vehicles and hydrogen and fuel cell technology included in the priority themes and cutting-edge technology. Announced in June 2007, China National Climate Change Program to encourage the development of energy-saving environmentally friendly vehicles and to encourage the production and consumption of hybrid vehicles and pure