参考案例成果讲稿lecture business and society in contemporary europe.pptxVIP

Business and Society in Contemporary EuropeLecture 1The European Businessand the European Economy in the ‘new’ EuropeRajan GaikwadObjectivesRajan GaikwadUnderstand the business environment economy in the ‘new’ EuropeUnderstand the economic, social, technological and legal environment of businessUnderstand the importance of the EU in the world economyDefinition TerminologyEuropean Business – is any firm or undertaking engaged in profit-oriented economic activity in any part of Europe. Example: Pig farm, or a bakery in EuropeEuropean Business – this term describes the business interest and activity in Europe that have a cross-border character and which are distinct from domestic activities. ‘new’ Europe – after the cold war new independent states emerged, geographical identity changed and the continent took on new form…European Economy – European states have free-market capitalist systems – economic activity are found in the private sector…Rajan GaikwadEconomic Groupings in Today’s EuropeThe European Union - 15 to 25 to 28 membersRajan GaikwadEconomic Groupings in Today’s EuropeThe European Free Trade Association (EFTA)3. The Commonwealth of Independent States (CIS)4. The Central European Free Trade Area (CEFTA)Rajan GaikwadStructure of European BusinessSize structureMarket scopeSectoral focusPublic versus private ownershipLegal formSole-trader companiesPartnershipsPrivate limited companiesPublic limited companiesRajan Gaikwad1. Size StructureSMEsLarge companies Energy, telecommunications, construction, electronic technology and automotive sectors Eg: electronic technology – A Top 10/6 SE Europe – Oil Natural Gas - Croatia – INS - - Slovenia – Petrol - Romania – Petrom - Bulgaria – Lukoil - Serbia – NIS - Romania – Rompetrol RafinareRajan Gaikwad2. Market Scope National or subnational focusEg: in China Wahaha, Bright milk, or Konka TVMulti-National Corporations (MNC)Eg: HSBC, BP, or Unilever Growing trend of internationalizationRajan Gaikwad3. Sectoral