恒大冰泉广告策划书.docxVIP

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2021-11-05 发布于湖南
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恒大冰泉广告策划书.docx

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恒大冰泉广告策划书恒大冰泉广告策划书恒大冰泉广告策划书前言 ············································································································································2 1. 市场分析 ··································································································································2 1.1市场环境分析 ··············································································· 错误！未定义书签。 1.2企业经营状况分析 ······································································· 错误！未定义书签。 1.3产品分析 ·······················································································································3 1.4消费者分析 ····················································································································6 2. 广告战略和策略 ······················································································································7 2.1广告表现 ·······················································································································7 2.2媒介的选择 ····················································································································8 2.3公关策略 ·······················································································································9 3. 广告传播对象 ··························································································································9 4. 广告预算和分配 ······················································································································9 4.1各种媒介的广告费用和投放…………………………………………………….. 7 4.2媒介组合………………………………………………………………………………….7 4.3媒介的频率……………………………………………………………………………….8 5. 营销建议 ································································································································ 10 6. 广告效果预测 ························································································································ 10 随着我国国民经济的不断高速发展，人们的生活水