戴尔供应链管理模式的研究.docx

I / I / 41 毕 业 设 计（论文） 题 目 戴尔供应链管理模式的启示 姓 名 所在学院 管理学院 专业班级 物流管理 II II / 41 学 号 指导教师 日 期 2009 年 4 月 17 日 摘 要 杰克·韦尔奇曾说：“如果你在供应链运作上不具备竞争优势，就干脆不要竞争 。” 英国管理学者克里斯多夫（ Martin christopher）更进一步强调供应链的重要性，他说：“市场上只有供应链而没有企业，21 世纪的竞争不是企业和企业之间的竞争， 而是供应链和供应链之间的竞争。”从 1984 年至今的 20 多年间， 戴尔由美国得克萨斯大学一年级的学生起家一跃成为如今能与惠普、IBM 等著名企业争雄的 PC 企业巨头。一度创造了在 PC 业行情低迷的情况下却仍能成功获利的奇迹，这在很大程度上得益于戴尔的“直销原则”。然而戴尔不等于“直销”。本文解析从戴尔供应链模式开始，依次介绍戴尔成功的原因，戴尔供应链所蕴含的深刻内涵，戴尔供应链的实施方式以及戴尔目前所遭遇的瓶颈等， 并针对其成功的经验提出对我国物流管理的启示。 关键词：戴尔供应链 直销 启示 PAGE \* ROMAN PAGE \* ROMAN III/ 41 Abstract JackWelch said: If you are in the supply chain operation does not have a competitive advantage, not simply on the competition. British management scholar Christopher (Martin christopher) have a greater emphasis on the importance of the supply chain, he said: The market is only the supply chain rather than enterprises, the 21 century the enterprises and enterprises competition is not competition, but the supply chain and supply-chain competition. From 1984 to date of more than 20 years, the United States by the first-year university of Texas students started to become today with the Hewlett-Packard, IBM, and other well-known corporate giants hegemony of the PC business. Once in the PC industry has created a market downturn can still profit from the success of a miracle, in large part due to Dells principle of direct marketing. However, Dell does not mean direct. Analysis of this article from the Dell supply chain model , followed by presentation of the reasons for the success of Dell, the profound meaning behind Dells supply chain as well as the implementation of the current Dell encountered a bottleneck, and according to its successful experience we can learn something for Chinas logistics Management. Keywords: Dells supply chain; direct sales；enlighten 目 录 HYPERLINK \l _TOC_250001 摘 要 I HYPERLINK \l _TOC_250000 ABSTRACT III 第 1 章 供应链理论基础 1 理论基础 1 现代供应链管理的特点及发展趋势 2 第 2 章 戴尔供应链的运作 5 戴尔供应链 5 戴尔供应链的秘密 5 戴尔供应链成