测量的知识讲解培训讲义.pptxVIP

测 量 ;内容提要;测量的定义;一、测量过程;概念的操作化;二、测量尺度;;定类尺度;定序尺度;定距尺度;定比尺度;;;三、不同测量方法的比较;;The most common method of taste testing is paired comparison. The consumer is asked to sample two different products and select the one with the most appealing taste. The test is done in private and a minimum of 1,000 responses is considered an adequate sample. A blind taste test for a soft drink, where imagery, self-perception and brand reputation are very important factors in the consumer’s purchasing decision, may not be a good indicator of performance in the marketplace. The introduction of New Coke illustrates