2012考研英语(一)阅读翻译及解析.pdfVIP

2012 Text 1 Come o –Everybody’s doing it. That whispered message, half invitation and half forcing, is what most of us think of when we hear the words peer pressure. It usually leads to no good-drinking, drugs and casual sex. But in her new book Join the Club, Tina Rosenberg contends that peer pressure can also be a positive force through what she calls the social cure, in which organizations and officials use the power of group dynamics to help individuals improve their lives and possibly the word. 得了吧, 每个人都这样啊. 这种说法一半是邀请，一半是强制。 当我们听到“同辈（趋同）压力”这个词组的时候我们想到的就是这 种说法。这种信息一般让人想到不好的事情，比如喝酒，吸毒，一夜 情。但是，在她的新书《参加这个俱乐部》, Tina Rosenberg 认为，纯 粹压力也是一种积极的力量，通过她所说的社会治疗，公司和官方人 员可以使用群体力量去帮助个人提高他们的生活，而且也有可能提高 整个人类世界的生活。 Rosenberg, the recipient of a Pulitzer Prize, offers a host of example of the social cure i action: I South Carolina, a state-sponsored antismoking program called Rage Against the Haze sets out to make cigarettes uncool. In South Africa, an HIV-prevention initiative known as LoveLife recruits young people to promote safe sex among their peers. Rosenberg 是普利策奖获得者，他提供了许多社会治疗的例子： 在南卡罗莱纳州，一个州资助的反对抽烟的项目叫做“向烟雾宣战” 就旨在控制好烟草销售。在南非，预防HIV，即众所周知的“热爱生 命”活动要求年轻人要安全性生活。 The idea seems promising ，and Rosenberg is a perceptive observer. Her critique of the lameness of many pubic-health campaigns is spot-on: they fail to mobilize pee pressure fo healthy habits, and they demonstrate a seriously flawed understanding of psychology.” Dare to be different, please don’t smoke!” pleads one billboard campaign aimed at reducing smoking among teenagers-teenagers, who desire nothing more than fitting in. Rosenberg argues convincingly that public-health advocates ought to take a page from advertisers, so skilled at applying peer pressure. 这个观点似乎很有希望，而且Rosenberg 是个敏锐的观察家。她 对于许多公共健康活动缺点的批评是中肯的：他们没能动员同辈压力 来建立健康的习惯，他们展示的是对心理学的严重误解。一个旨在在 青少年中禁烟的广告牌写着：“就敢与众不同