李佳芬_跨文化视角下中美房地产广告对比研究.pdf

A Comparative Study of Real Estate Advertising Between Chinese and 论文题目 ： American From a Cross-cultural Perspective 跨文化视角下中美房地产广告对比研 中文题目 ： 究 A Comparative Study of Real Estate Advertising Between Chinese and 英文题目 ： American From a Cross-cultural Perspective Abstract The global economy continues to grow. The corresponding peoples life is also constantly improving, the requirements of clothing, food, shelter and transportation are also gradually increasing. The real estate industry came into being. As a derivative of real estate, real estate advertising has also developed rapidly. Language is the carrier of culture. Therefore, real estate advertisement comprehensively reflect the cultural forms and values of specific countries and groups to a certain extent. This paper chooses some real estate ads in China and the United States, through the comparison we can find that the real estate advertisements in China and the United States have many similarities in functions, such as similar information functions, social functions and economic functions, at the same time, there are also many differences between them. By comparing the differences and connections of these advertisements, we can analyze the deep cultural reasons behind the advertisements. And I hope that this paper has some reference value for the future cross-cultural and real estate advertising rese