2020新上教版高中英语选择性必修一unit3课文及翻译.docVIP

2020新上外版选择性必修一课文及翻译 蒲公英语 瑞齐英语 Richielee PAGE PAGE 1 Unit 3 Paying the price A Reading and Interaction The influencers Imagine this: you are in a cafe when you hear a young man talking about a new computer game.He’s explaining its amazing features to a girl,who then asks where she can buy it.Nothing unusual,you might say,until after 15 minutes,they move to another cafe and have an identical conversation.On your way home,a “tourist” in the street asks you to take a photo with their camera. You do and,afterwards,they tell you how they bought the camera recently and how it’s on special offer.Welcome to the world of stealth marketing.You may say you haven’t met a stealth market yet,but that’s the point.Contrary to what you might expect,this practice is quite common. Stealth or “word of mouth” marketing isn’t like normal advertising.We can recognize advertisements or billboards or in fashion magazines,but it’s difficult to spot stealth marketing—it just tricks us.Studies have shown that people are more likely to trust a person on the street,who they think is giving free advice,rather than an advertisement.In fact,in a recent survery of young adults,only 5% believed advertisements,compared with 52% who trusted their friends. More than $500 billion a year is spent on advertising worldwide,but compared with conventional advertising campaigns,stealth marketing is cheap and effective.So how does it work? Well,let’s look at company X. Company X wants to launch a new product for 20-25-year-olds. They need their product to look “cool” and interesting,so they decide to pay young marketers are carefully selected—company X researches social media and targets the most popular people or “trendsetters”.These people sign contracts where they agree to promote the company’s product,for instance by talking favourably about its products on social media.Twenty-year-old Tanya Fulham is one of them. Tanya Fulham is beautiful,sporty and clever.She’s i