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China Digital Terrestrial TV- DTTB TV Competence Center 1 China Broadcasting Today Total China TV Household ~395M Cable ~120M Digital ~10M(STB) Analog ~110M Satellite ~35M ? Terrestrial ~240M Analog ~240M Digital 0 Source: Global Source 2006 2 China DTV Transition Plan 2006 2010 2015 DVB-C transfer Coverage: Capital cities, Major Cities in Eastern, Central Western China DTT Broadcast Coverage: Capital cities, Major Cities in Eastern, Central Western China Full launch of Digital TV Broadcasting: Coverage: Medium and small cities in Eastern, Central Western China Phase I Phase II Phas