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;ABOUT GREY GOOSE VX; Despite of being the best-tasting vodka in the world, the GGVX faces the dilemma of a stagnant sales in China. In China Travel Retail Channel, White sprits count for less than 5% of wine and sprits sales value (excluding Baijiu). 30% of the Grey Goose Vodka sales is generated in Northern Border Shop, where Mongolia customers frequently travel around. However, the economic downturn in China and Mongolia has led to sales decline. Overall, local Chinese customers’ purchase intention for GGVX is quite low because there is a lack of product knowledge and drinking culture of