marketingassignment市场营销试题x.pdf

Marketing Assignment 1 Give a brief introduction to each organization that you have chosen. 海尔公司简介 Company Name:Haier Haier 海尔 Headquarters Location China ： Established Time : 1984 Slogan ： Sincere forever Haier is the worlds fourth largest white good manufacturer .Consistent with Haiers position as a global brand, the company employs over 50,000 people in the world.19 of the companies products including refrigerators, air conditioners washing machines, televisions, water heaters, personal computers, mobile H phones, and kitchen appliances have been rated as Top Bran ds in China .In Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding.Of all the Chinese household appliance companies, Haier by far leads the way in the creati on of in ternational, national, and industry standards ? Haier management models such as ”OEC,” market chain, and Integration of Individuals and Goals have been case studies at Harvard Business School, the University of Southern California.Haiers market chain ” management model has been incl uded in the European Unions case study library. Coca cola 公司简介 Company Name:Coco cola Headquarters Location ： USA Established Time : 1892 The Coca-Cola Company was founded in 1892. It s based in the United States QiaoYa in Atlanta, is the world s largest beverage