结案报告k8车型5月dsp投放130w.pptxVIP

5月K8潜客前置培育结案报告投放周期：5.14-6.17投放费用：130WK8潜客前置培育结案报告人群类别人群量级上市前：330-417上市期：418-430上市后：501-513上市后：514-520上市后：521-527上市后：528-531（万）CTRCPSL1+3+CTRCPSL1+3+CTRCPSL1+3+CTRCPSL1+3+CTRCPSL1+3+CTRCPSL1+3+本品人群12384.13%￥7537%34%2.75%￥8378%34%3.15%￥52411%34%1.91%￥78728%13%2.48%￥76861%31%2.72%￥76579%35%竞品人群-汉兰达5213.17%￥80671%21%4.01%￥83473%21%3.09%￥62776%22%4.87%￥1,01284%20%5.87%￥98587%27%6.64%￥92489%33%竞品人群-锐界2843.41%￥74983%17%3.56%￥93986%18%2.98%￥66389%18%2.57%￥2,00191%19%4.37%￥1,36292%25%5.76%￥1,02193%29%竞品人群-途昂3292.50%￥1,02382%22%3.43%￥97584%22%2.89%￥67886%23%4.47%￥1,05887%23%6.19%￥94989%31%5.66%￥91590%34