牛津高中英语模块四第一单元project.pptVIP

dvertising;Language Points;Review;8.有毒的 9.使震惊，使惊愕 10.have…in mind 11.be concerned with 12.the approach to (doing) sth. 13.due to… 14.shock sb. into doing…;Language Focus;1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.;2. When you start a successful ad campaign, you must have a clear aim and an audience in mind. have … in mind 考虑/想到/记得… 你想让谁来做这项工作。 2. 在那么短的时间内记住所有的新生词是很困难的。 ;1、我们的市场行为主要的导向因素，第一个??市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。 2、市场销售中最重要的字就是“问”。 3、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。 4、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。 5、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。**** 6、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。***** 7、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。*** 8、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。**** ;3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure 1 I could see a figure in the far distance, but I couldn’t make out who it was. 2 She has a lovely figure. 3 He was one of the leading political figures of this century.;3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do . figure out 理解；想出 1 I can’t figure him out ---he’s a mystery! 2 We still haven’t figure out how to do it. 3. 你计算这次旅行要花费多少钱了吗？;4. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television. employ 1 The firm employs 1000 people. 2 The police had to employ force to break up the crowd. 3 You’d employ your free time fully.; be employed in doing something 忙于干某事 翻译： All the students are employed in doing their homework in the classroom now. 拓展：employer; employee; employment ; unemployment; employed; unemployed;consider;We consider that the driver is not to blame. 我们认为这不是司机的过错。 We consider it (to be ) true. 我们认为这是真实的。 Have you considered how to solve this