旅游管理毕业论文.docx

毕业论文 仅供参考 PAGE PAGE II 用心用情 服务社会 精品合同，仅供参考，需要可下载使用！ 海南大学 毕业设计(论文) 旅游目的地形象传播的研究—以海南为例 学 院 XX学院 专 业 旅游管理 班 级 20XX级X班 学生姓名 学生姓名 学 号指导教师 X教授 202X年3月 摘要 随着旅游业的持续快速发展和经济的全球化，世界范围内目的地之间的旅游竞争日趋激烈。作为“第三产业”代表性行业——旅游业已经成为推动区域经济发展必不可少的工具。而旅游业的迅猛发展和行业内竞争的升级使旅游经营者迫切需要构建鲜明特色的旅游目的地形象来提高目的地吸引力，进而推动旅游业的发展。本文以海南旅游目的地形象传播的研究为例，首先概括海南旅游目的地形象的定位和传播方式，分析目的地形象在传播中存在的主要问题，如：传播的力度和深度不足,“零负团费”等负面问题冲击海南旅游形象等等。针对这些问题提出相对应的建议：整合各种资源，多策略、多渠道传播海南旅游形象，建立新闻发布制度等。期望在海南旅游业发展的过程中，塑造并传播良好的旅游目的地形象，吸引更多的旅游者，积极推动海南旅游业的发展。 关键词：旅游目的地形象；传播；海南 PAGE III 用心用情 服务社会 Abstract With the sustained and rapid development of tourism and the globalization of economy, the competition between destinations is becoming more and more fierce. As a representative industry of third industry, tourism has become an indispensable tool for promoting regional economic development. The rapid development of tourism and the upgrading of competition in the industry make it urgent for tourists to build a distinctive tourist destination image to improve the attraction of destination and to promote the development of tourism. This paper takes Hainan tourism destination image communication research as an example, firstly, positioning and communication status of Hainan tourism destination image, destination image analysis problems exist in the dissemination of tourism resources such as: lack of cultural connotation, the spread of the strength and depth of defects. In view of these problems, the author puts forward the corresponding suggestion: carries on the cultural fine packing to the traveling resources, uses the mass media and the new media unifies the way, carries on the dissemination to Hainan tourism destination image. Finally, put forward the important role of tourism destination image communication on the destination in the development of the summary, hope in the development of tourism in Hainan in the process of shaping and dissemination of good tourist destination image, attract more tourists