越南GM战略分析报告.docxVIP

GM VIETNAM ASIAN CASE STUDY GROUP 2 PAGE 3 Chevrolet Vietnam (GM Vietnam) Asian case study Table of Contents TOC \o 1-3 \h \z \u Automobile Industry in Vietnam 3 Consumer Behavior 4 External Environment Analysis 5 General Environment: PESTEL Analysis 5 Industry Environment: 5 Forces Analysis 9 Chevrolet Vietnam (GM Vietnam) 11 Internal Environment Analysis 12 Issues of GM Vietnam 16 Recommendations 16 References 17 Automobile Industry in Vietnam Being survived through economical and political turmoil with various