KPMG全套内部培训教程2.pptVIP

C O N S U L T I N G Proposal Basics Creating Effective Proposals Proposal Basics C O N S U L T I N G 第一页，共十四页。 The Big Picture “The obvious is obvious…only after it’s obvious” 第二页，共十四页。 What Makes a Good Proposal? Is directed to the right audience Offers a low-risk, well-substantiated solution to a real (not always stated) need Is easy to understand Shows (not claims) competence Offers distinct benefits over others Better, faster, cheaper Impresses evaluators Provides tangible value 第三页，共十四页。 What Makes a Bad Proposal? Hard to understand/hard to score Not responsi