10奥美策划提案英文61ebridge014.pptxVIP

eBridge Database Marketing Managing a computerized relational database system that collects relevant data about customers and prospects that enables the marketer to provide better service and establish a life-time relationship with them. Successful use of the database has the effect of building loyalty, reducing attrition, and increasing customer satisfaction and sales. The database is used to target offerings to customers and prospects enabling the market to send the right message at the right time to the right people - increasing response rate per marketing dollar, lowering cost per order,