科特勒市场营销学第17版英文版题库答案chapter8.pdfVIP

Principles of Marketing, 17e (Kotler/Armstrong) Chapter 8 Products, Services, and Brands: Building Customer Value 1) Which of the following is true with regard to products? A) The quality of products is far more difficult to measure than that of services. B) Products do not include experiences, organizations, persons, places, and ideas. C) Products are not meant for sale in the market. D) Products include services, events, persons, places, organizations, ideas, or a mixture of these. E) Products refer to only those activities that are essentially intangible. Answer: D AACSB: A