科特勒市场营销学第17版英文版题库答案chapter12.pdfVIP

Principles of Marketing, 17e (Kotler/Armstrong) Chapter 12 Marketing Channels: Delivering Customer Value 1) Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the companys ________. A) upstream partnerships B) marketing channels C) inventory providers D) supply chain E) downstream partnerships Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 12.1: Explain why companies use marketing channels and discuss the functions these channels perform