内容讲义案例sbd.pptxVIP

Shopper Based Design (SBD) ;Purposes ;Key Topics ;SBD as a Corporate Strategy;;SBD as Go To Market Commercial Strategy ;SBD Pyramid;SBD Project Evolution;SBD at Zone Level;SBD at Department Level;Total Store – Drug - Brazil ↑ Raia’s average ticket +25% ↑PG Corporate Shares +1.6pts%;Key Topics ;13;14;15;16;17;Shopper spectrum profiling;Quality and Price are broken down to two segments to be more targeted;;21;22;Key Topics ;;;Value Impression Assortment Strategy New Item Strategy Shopper Based Plan-o-gram Easily Accessible for Purchase;Easily accessible for purchase;;Shopper based planograms;;