广东省跨境电商发展的问题及对策研究.docVIP

PAGE Cross-border E-commerce in Guangdong：Status Quo And Measures Abstract：The rapid development of Chinas brand cross-border trade e-commerce is facing new market opportunities in China. Guangdong Province, as a prominent representative, not only has excellent competitive advantages in the field of cross-border trade e-commerce, its market growth rate and cross-border The amount of foreign trade should not be underestimated. The overall status quo of the development of the cross-border e-commerce trade industry in Guangdong Province is optimistic. From the international logistics, policy and highly competitive development status, some corresponding potential problems and reasons are found to conduct corresponding analysis and research. In this article, in view of some questions that may be encountered under the development of this whole process, four suggestions for the issue are proposed for the future development strategy of Chinas cross-border e-commerce trade in Guangdong Province. Finally, through the research to the above regular problems, we can effectively promote the healthy development of Chinas cross-border e-commerce in Guangdong Province. Keywords：Cross border ，E-commerce Foreign Trade， Guangdong 目 录 TOC \o 1-3 \h \z \u 第1章 绪 论 1 1.1研究背景和意义 1 1.1.1广东省跨境电商发展背景分析 1 1.1.2 本课题的研究意义 2 1.2 文献综述 2 1.2.1 国内研究 2 1.3课题研究方法和内容 3 1.3.1 研究方法 3 1.3.2 研究内容 4 第2章 广东省跨境电商贸易的现状 5 2.1广东省跨境电商对外政策现状 5 2.2广东省跨境电商竞争力现状 6 2.3广东省跨境电商物流现状 7 第3章 广东省跨境电商存在的问题研究-以电子烟行业为例 9 3.1政策因素起决定性作用 9 3.2物流成本、时效、服务仍需要提高 9 3.3技术、品牌竞争力仍要提升 10 3.4交易信用安全问题 11 第4章 广东省跨境电商对策研究 12 4.1积极参与行业竞争，提升竞争力 12 4.2供应链升级，提高物流效率 12 4.3适应变化，接受多元化政策 13 4.4人才培养和引进国际优秀技术 13 第5章 结论 14 参考文献： 15 PAGE 17 第1章 绪 论 1.1研究背景和意义 1.1.1广东省跨境电商发展背景分析 随着当前世界市场经济迈入全球化的发展趋势越来越密切、电子信息等新科技的不断普及和发达,电子商务已经得到了社会人们广泛的参与应用。而其中,跨境物流电商的主导作用越来越明显,并且已经取得了相对长远的稳步发展,在我们国内的国际贸易中已经占了重要的主导地位,逐步发展成为了当前我国对外贸易的发展趋势。而作为我们的家在制造业领域占有一席之地的广东省,也是在这一大趋势中取得迅猛发展。进入21世