跨文化交际实训（第三版）全套教学课件.pptx

跨文化交际实训; Chapter 1  Culture, Communication  Intercultural Communication; What problems have you ever had communicating with others? Use some examples to explain intercultural communication. ;I. Culture 文化 ;The most widely accepted definition of culture Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed through the generation in an identifiable group of people.(Hall, 1977);I. Culture 文化 ;I. Culture 文化 ;Key Terms;;Glossary;Glossary;Glossary; Use examples to explain the metaphor “Culture Iceberg” and “Culture Onion”. 2. It is said that grammatical mistakes can be accepted, but cultural mistakes will cause trouble. Can you use examples to explain why cultural mistakes could be troublesome? ;; “沟通” is preferred in the field of management (管理学)， “传播” in the field of journalism (新闻学) “通信” in the field of communication (通讯学) “交流” is basically used by people with psychological (心理学) background. “交际” is mostly used by people with linguistic (语言学) background we use “跨文化交际” for intercultural communication. But some people also use “跨文化沟通” or “跨文化交流”.;II. Communication 交际 ;II. Communication 交际 ;II. Communication 交际 ;II. Communication 交际 ;II. Communication 交际 ;II. Communication 交际 ;Key Terms;Glossary;Glossary;Comprehension Questions;III. Intercultural Communication  跨文化交际 ;III. Intercultural Communication  跨文化交际 ;III. Intercultural Communication  跨文化交际 ;III. Intercultural Communication  跨文化交际 ;Overcoming barriers to Intercultural Communication 克服跨文化交际的障碍 Hofstede(2002)lists five main barriers in five areas, which can help us have a better idea of the barriers we have in intercultural communication.;1. Language differences Language learning is not only the learning of new vocabulary and grammar, but also the acquisition of culture competence: knowing what to say and how, when, where, and why to say it.