考文垂大学商科课程企业财务战略第九讲.ppt

M15EFA CFS;SESSION OBJECTIVES;Porter’s Generic Strategies;;Selecting a Cost Based Strategy;Selecting a Differentiation Strategy;Focus Strategies;`Stuck in the Middle’;Can firms achieve both low cost and differentiation?;Critique of Porter’s generic strategies; 4.The firm’s organisational structure may restrict the choice of strategy i.e. not all generic strategies can be implemented - implementation is more difficult to achieve than strategic choice. 5.The more differentiated a firm, the greater the legitimacy challenges which may hinder resource acquisition and reduce performance. There i