硅谷银行-2022年直接面向消费者葡萄酒调查报告（英）-2022.6.pdf

June 2022 Produced by: Project Lead: Project Analyst: Project Support: Rob McMillan, Molly Stichter, VP Katrina Young, Ethan Harkleroad, EVP Founder Contractor Associate Are we there yet? If you’ve ever driven young children on a long How did your winery negotiate the past two trip, you’ve heard those words. years relative to your peers? What can you learn from others who had greater success? What Together we’ve negotiated our way through this strategies can you enhance and retain to drive still-continuing pandemic, the ruptures in future revenue? The following charts and supply chains, adaptations to new regulations, EVP Founder, commentary are a starting point for self- SVB Wine Division massive sales channel swings and gyrations in reflection about our combined and individual rmcmillan@ financial markets. With all this change still successes and challenges. This will help surrounding us, that’s the question many are answer some of those questions. asking. Are we there yet? You aren’t going to is one of the top wine-business like it, but the answer is no. But that’s not all If you contributed to this survey, you will receive analysts i