英文国际市场营销chapter-10.ppt

Products and Services for Consumers;Chapter Learning Objectives;Chapter Learning Objectives;Introduction;Quality;;Green Marketing and Product Development;Products and Culture;Analyzing Product Components for Adaptation;The many dimensions of a product can be divided into three distinct components as illustrated in the model below: ;Marketing Consumer Services Globally;;;Insert Photo of two cars ;Country-of-Origin Effect and Global Brands;此课件下载可自行编辑修改，供参考！ 感谢您的支持，我们努力做得更好！